OUR MISSION

Simply put, our mission is to show the world just how beautiful natural, gray hair can be on a woman and to provide encouragement for all those seeking it. And in the process move towards acceptance and eventual reverence as enjoyed by our male counterparts.

 

Gray Is The New Blonde is an inspiring documentary whose time has come. En masse women all across the world are choosing to "ditch the dye" and embrace their gorgeous grays. This film sets out to share many of their inspiring stories providing an in-depth look as to why they chose to go gray, on purpose and what they discovered about themselves as well as others and society at large along the way.

 

Women with gray hair have long been regarded as old and done, no longer attractive, sexy or a valuable member of society. That has begun to change and this film will serve as a historical account of this cultural shift. It will explore how the world has negatively viewed women with gray hair, for decades and more importantly how this is changing. No more are we "washing the gray right out of our hair," instead we are seeing women of all ages and on every continent boldly and confidently embrace their silver crown and in the process, discover their authentic selves. Many have said it's the most freeing thing they've ever done and their only regret is that they wished they had done it sooner. 

 

This paradigm shift deserves and needs to be documented. It's a movement that is fast becoming the fabric of our history and bigger than ourselves. We are all participating in living history.

 

We ARE leaders of a new path!

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